Editorial Policy
Our goal is simple: earn your trust by being right, clear, and useful. That requires independence, rigorous standards, and transparent corrections. Here is how we work.
Independence & Integrity
- We never sell rankings or accept payment for positive coverage.
- Affiliate links do not influence what we test or recommend.
- We disclose when units are provided as samples and apply the same tests and criteria as purchased units.
Evidence‑First Standards
- Hands‑on testing is the norm; when we rely on research or owner reports, we say so.
- Claims (e.g., “quiet,” “accurate,” “fast”) must be backed by measurements or reproducible observation.
- We publish the key criteria behind our picks so you can judge fit for your own needs.
Review Process
- Define use cases (pour‑over, tea varieties, French press, instant, travel, office, family kitchen).
- Select candidates based on availability, specs, warranty/support, and prior performance.
- Run our standardized test protocol (see /how-we-test) covering temperature accuracy, stability, speed, noise, energy per liter, pour control, limescale resistance, safety features, and usability.
- Score according to weighted criteria; map results to use cases; verify top picks in real kitchens.
- Fact‑check, copy‑edit, and publish with clear pros/cons, who it’s for, and what to consider first.
Updates & Corrections
- We revisit guides as models change, firmware updates roll out, or reliability data shifts.
- Substantive updates are timestamped; material corrections are noted in‑line or at the end of the article.
- If you spot an error, email [email protected] with details; we investigate promptly.
Samples, Loans, and Purchases
- We prefer purchasing retail units to mirror real customer experience.
- If a sample or loaner is used, we disclose it and do not allow preview or editorial control by the brand.
- We do not accept gifts that could compromise independence.
Advertising & Affiliates
- If advertising appears, it will be clearly labeled and separated from editorial content.
- Affiliate links are included only when they help you find the product we recommend at a fair price.
Accessibility & Inclusivity
- We consider left/right‑handed use, grip comfort, lid and handle heat, visibility of markings, and maintenance burden.
- We test in hard‑water conditions where relevant and note implications for cleaning and taste.
Content Types & Labeling
- Reviews and Guides: Hands‑on, measurement‑driven
- Explainers: Research‑backed clarity on materials, temperatures, safety
- Deals: Price checks with context; never a reason to recommend a poor performer
Questions about our standards? Write us at [email protected].